The Rockwell: Infusing Modern Luxury into Classic New York

By Toll Brothers 2 minute read

Last updated on July 13th, 2023

On the world-renowned Upper West Side of Manhattan, Toll Brothers City Living is instilling modern luxury into authentic New York City living at The Rockwell, a new collection of condominium residences at 2688 Broadway and 103rd Street.

Named for the block where the iconic American artist Norman Rockwell was born, The Rockwell seamlessly blends timeless style with energy, serenity with urban convenience, and historic design with contemporary appeal.


Architecture and Interior Design

Through a collaboration with Whitehall Interiors and Hill West Architects, Toll Brothers showcases a sleek vision of Upper West Side elegance throughout The Rockwell and its residences, featuring a striking bronze and grey brick exterior that immediately catches the eye and a transitional, art-deco-inspired interior design within each floor plan.

The Rockwell's modern lobby
The Rockwell by Toll Brothers in New York, NY


Oversized windows, high ceilings, and wide oak flooring define The Rockwell’s luxurious living spaces, ranging from exquisite one-bedroom retreats to spectacular three-bedroom homes with private terraces.

Interior design from The Rockwell
The Rockwell by Toll Brothers in New York, NY


Open-concept kitchens feature distinct pendant lighting fixtures with custom Italian cabinetry by Poliform and dazzling countertops crafted with Luce de Luna quartzite.

Modern kitchen design in condo from The Rockwell
The Rockwell by Toll Brothers in New York, NY


A pristine mix of materials gives the bathrooms a spa-like ambiance. Classic marble, porcelain, and touches of black metal are accentuated by Kohler fixtures and hardware that features vibrant titanium.

Sleek, modern bathroom design with wood vanity design
The Rockwell by Toll Brothers in New York, NY


The Rockwell is designed to make life easy with relaxing residences and outstanding amenities that cater to the everyday needs of its residents.

courtyard area at The Rockwell
The Rockwell by Toll Brothers in New York, NY


Community and Lifestyle

Positioned just blocks from gorgeous greenspace found within Riverside Park and Central Park, The Rockwell epitomizes the inviting spirit of the Upper West Side, surrounded by iconic institutions promoting fine art and culture.

Escape into the charm of this ageless neighborhood with a profusion of bistros and bakeries. Picturesque walking paths and side streets provide an oasis from the cadence of the city.

walkway in Ney York park


Residents will enjoy easy access to everything New York City has to offer, with direct subway access at your front door and convenience to the Henry Hudson Parkway and Riverside Drive.

An initiative to transform 103rd Street into an open, people-friendly corridor has also commenced. The Park to Park 103 project will expand the NYC Open Street between Riverside Drive and Amsterdam into a continuous walkway that connects Riverside Park to Central Park.  

Rooftop amenity at The Rockwell
The Rockwell by Toll Brothers in New York, NY


The Rockwell and its distinct collection of luxury condominiums encapsulate a sense of timelessness, providing residents with all the excitement of a New York lifestyle outside its doors while exuding serene sophistication inside.

For more information on this location and other Toll Brothers City Living properties in New York City and New Jersey’s Gold Coast, visit

written by

Embracing an unwavering commitment to quality and customer service, Toll Brothers currently builds in over 60 markets in 24 states nationwide, and is a publicly owned company with its common stock listed on the New York Stock Exchange (NYSE: TOL). In 2024, Toll Brothers marked 10 years in a row being named to the Fortune World's Most Admired Companies™ list.* Toll Brothers has also been named Builder of the Year by Builder magazine and is the first two-time recipient of Builder of the Year from Professional Builder magazine. For more information, visit From Fortune, ©2024 Fortune Media IP Limited. All rights reserved. Used under license.

  • Leave a Comment

    The information you provide will be used in accordance with our Privacy Policy