Luxury Lifestyle
Back to Home

Toll Brothers Delivers Virtual Reality Home Buying Experience

by Toll Brothers2 Min Read
Toll Brothers Delivers Virtual Reality Home Buying Experience featured image
by Toll Brothers2 Min Read

Last updated on December 17th, 2024

Toll Brothers the nation’s leading builder of luxury homes, announced a pilot of a new tool to allow home buyers to use virtual reality (VR) to envision design selections in their homes, and make changes that reflect their preferences. This first-of-its-kind VR application uses Toll Brothers’ unmatched selection of options to create millions of combinations for home buyers to find exactly what they’re looking for in their perfect kitchen.

Kitchen 360, which makes its debut at Toll Brothers’ Englewood, Colorado Design Studio, as well as the sales offices at The Hills at Parker and Highlands at Parker, places innovation at the center of the luxury home-buying experience. Toll Brothers’ 3D configuration solution and floor plan visualizer offers home buyers a realistic tour through the kitchen of the selected Toll Brothers home using a tablet or networked HTC Vive.

Jillian and Richard Talbot of Parker recently relocated to Colorado from Florida and have decided to build a home in Toll Brothers’ The Hills at Parker. “When I used the new VR tool, I felt like I was standing in my new kitchen,” Jillian said. “It was fun and felt so real. It really helps to see how your choice will look so you know what you’re getting before it’s built.”

To bring Kitchen 360’s photo-real 3D home composition and an immersive experience to home-buyers, Toll Brothers is partnering with Marxent, the leader in augmented reality and virtual reality technology for major home builders, retailers, and manufacturers of building products.

For a first-person perspective of the Kitchen 360 Experience, visit TollBrothers.com/Kitchen360.

Leave a Comment

The information you provide will be used in accordance with our Privacy Policy

Have a Question?

The information you provide will be used in accordance with our Privacy Policy

Comments (2)

  • LORENZO CAMPBELL's avatar

    LORENZO CAMPBELL

    Can you build me a home with no HOA in central Florida near water with 5+ bed, 4+ bath, 1+ acre, 3500 sq ft, and a pool?

    • Toll Brothers's avatar

      Toll Brothers

      Hi Lorenzo, thank you for your interest in building with Toll Brothers! To better answer your question, please reach out to our Central Florida Online Concierge Team at 844-871-7466. From there, Kristine Williams or Jodi Elbaz will be able to determine if we can build a home in the area with those specifications.

leave a comment

Related Stories

Author

Toll Brothers, Inc., a Fortune 500 Company, is the nation’s leading builder of luxury homes. The Company was founded in 1967 and became a public company in 1986 with common stock listed on the New York Stock Exchange under the symbol “TOL.” Toll Brothers builds new homes and communities in over 60 markets across the United States, serving first-time, move-up, active-adult, and second-home buyers. The Company also operates its own architectural, engineering, mortgage, title, land development, smart home technology, landscape, and building components manufacturing businesses. Toll Brothers was named the #1 Most Admired Home Builder in Fortune magazine’s 2026 list of the World’s Most Admired Companies®, the ninth year the Company has achieved this honor. Toll Brothers has also been named Builder of the Year by Builder magazine and is the first two-time recipient of Builder of the Year from Professional Builder magazine. For more information visit TollBrothers.com. From Fortune, ©2026 Fortune Media IP Limited. All rights reserved. Used under license.