August 14th, 2017 Inside Toll

Toll Brothers Delivers Virtual Reality Home Buying Experience

By Toll Brothers 1 minute read

Last updated on July 19th, 2019

Toll Brothers the nation’s leading builder of luxury homes, announced a pilot of a new tool to allow home buyers to use virtual reality (VR) to envision design selections in their homes, and make changes that reflect their preferences. This first-of-its-kind VR application uses Toll Brothers’ unmatched selection of options to create millions of combinations for home buyers to find exactly what they’re looking for in their perfect kitchen.

Kitchen 360, which makes its debut at Toll Brothers’ Englewood, Colorado Design Studio, as well as the sales offices at The Hills at Parker and Highlands at Parker, places innovation at the center of the luxury home-buying experience. Toll Brothers’ 3D configuration solution and floor plan visualizer offers home buyers a realistic tour through the kitchen of the selected Toll Brothers home using a tablet or networked HTC Vive.

Jillian and Richard Talbot of Parker recently relocated to Colorado from Florida and have decided to build a home in Toll Brothers’ The Hills at Parker. “When I used the new VR tool, I felt like I was standing in my new kitchen,” Jillian said. “It was fun and felt so real. It really helps to see how your choice will look so you know what you’re getting before it’s built.”

To bring Kitchen 360’s photo-real 3D home composition and an immersive experience to home-buyers, Toll Brothers is partnering with Marxent, the leader in augmented reality and virtual reality technology for major home builders, retailers, and manufacturers of building products.

For a first-person perspective of the Kitchen 360 Experience, visit TollBrothers.com/Kitchen360.

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Build Beautiful by Toll Brothers covers home decor, financing, architecture, technology in the home, and the lifestyle in and around our communities.

Toll Brothers

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Toll Brothers, an award-winning FORTUNE 500 company founded in 1967, is the nation's leading builder of luxury homes. Embracing an unwavering commitment to quality and customer service, Toll Brothers currently builds in 24 states nationwide, and is a publicly owned company with its common stock listed on the New York Stock Exchange (NYSE: TOL). For six years in a row, Toll Brothers has been ranked the #1 Home Builder Worldwide on the FORTUNE Magazine "World's Most Admired Companies®" list.* Toll Brothers also has been honored as national Builder of the Year by BUILDER magazine, and was twice named national Builder of the Year by Professional Builder magazine.

  • 2 Comments

    1. Avatar LORENZO CAMPBELL says:

      Can you build me a home with no HOA in central Florida near water with 5+ bed, 4+ bath, 1+ acre, 3500 sq ft, and a pool?

      • Andrew Espinoza Andrew Espinoza says:

        Hi Lorenzo, thank you for your interest in building with Toll Brothers! To better answer your question, please reach out to our Central Florida Online Concierge Team at 844-871-7466. From there, Kristine Williams or Jodi Elbaz will be able to determine if we can build a home in the area with those specifications.

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