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Toll Brothers Delivers Virtual Reality Home Buying Experience

By 1 minute read

Last updated on July 19th, 2019

Toll Brothers the nation’s leading builder of luxury homes, announced a pilot of a new tool to allow home buyers to use virtual reality (VR) to envision design selections in their homes, and make changes that reflect their preferences. This first-of-its-kind VR application uses Toll Brothers’ unmatched selection of options to create millions of combinations for home buyers to find exactly what they’re looking for in their perfect kitchen.

Kitchen 360, which makes its debut at Toll Brothers’ Englewood, Colorado Design Studio, as well as the sales offices at The Hills at Parker and Highlands at Parker, places innovation at the center of the luxury home-buying experience. Toll Brothers’ 3D configuration solution and floor plan visualizer offers home buyers a realistic tour through the kitchen of the selected Toll Brothers home using a tablet or networked HTC Vive.

Jillian and Richard Talbot of Parker recently relocated to Colorado from Florida and have decided to build a home in Toll Brothers’ The Hills at Parker. “When I used the new VR tool, I felt like I was standing in my new kitchen,” Jillian said. “It was fun and felt so real. It really helps to see how your choice will look so you know what you’re getting before it’s built.”

To bring Kitchen 360’s photo-real 3D home composition and an immersive experience to home-buyers, Toll Brothers is partnering with Marxent, the leader in augmented reality and virtual reality technology for major home builders, retailers, and manufacturers of building products.

For a first-person perspective of the Kitchen 360 Experience, visit

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