8 Reasons Why You Should Consider Living in Reno

By Toll Brothers 3 minute read

Last updated on September 19th, 2023

There are many factors contributing to Nevada’s growing popularity: low taxes, top jobs, natural beauty, and year-round recreation, just to name a few. New home buyers and new businesses alike are taking interest in this vibrant region of the American West and in Reno, Nevada in particular. Here are the top eight reasons why living in Reno is a great idea. 


1. Tax Benefits

Nevada residents can take advantage of no personal state income tax, low property taxes, and no inheritance tax.* Nevada is among the most tax-friendly states in the United States and is the most tax-friendly in the western states, according to a 2018 Kiplinger report. This means more of your money stays in your pocket.

Morning view of Reno, Nevada


2. Lake Tahoe

Reno is 45 minutes from Lake Tahoe, the largest alpine lake in North America. Touted as one of the most beautiful lakes in the world, its majestic appeal attracts visitors from all over the globe. The Truckee River flows from Lake Tahoe throughout downtown Reno and is a popular destination for kayakers, fishermen, and sunbathers

Lake Tahoe


3. University of Nevada

U.S. News & World Report ranks the University of Nevada, Reno as a national Tier 1 university. It’s the state’s flagship institution and boasts a beautiful campus with brick buildings and historic trees that create a stunning backdrop for academic pursuits.

Students studying together


4. World-Renowned Ski Resorts

Reno has the highest concentration of world-class ski resorts in the country and is centrally located to nearly twenty ski resorts in the Tahoe region, including Mt. Rose, which is just a 30-minute drive from Reno. Whether you’re a beginner or a lifelong enthusiast, living in Reno offers endless options when it comes to hitting the slopes. 

Skiers in slope on top of beautiful mountain with lake view


5. Food and Entertainment

Reno is a self-proclaimed foodie town. It’s home to a plethora of local restaurants, cafés, coffee shops, and more. This 24-hour city has a bar scene worth mentioning. With local breweries, distilleries, and hip cocktail bars throughout Midtown, you’ll surely want to explore its numerous dining offerings. 

Happy family eating pizza at a restaurant


6. Recreation

Reno is an outdoor lover’s playground. Nevadans can go from lake days to desert nights enjoying camping, hiking, snowboarding, paddle boarding, boating, golfing, climbing, horseback riding, and more. Reno’s proximity to lakes, rivers, mountains, and deserts makes it a hub for adventure. Thrill-seekers and solitude chasers can each find something to love about the Biggest Little City.

Bridge located in Reno, NV


7. Year-Round Events

Reno offers year-round fun for all ages with a plethora of family-friendly activities, events, museums, parks, and more. Reno is home to Artown, Hot August Nights, the Reno River Festival, the Best in the West Nugget Rib Cook-Off, the Great Balloon Race, the Reno Rodeo, Burning Man, the Barracuda Championship, the Lake Tahoe Shakespeare Festival, and plenty more. If arts and entertainment is more your style, the Pioneer CenterNevada Museum of ArtGreater Nevada Field, or Discovery Museum will surely have something to offer. 

Regional park during The Great Reno Balloon Race.


8. Friendly Business Environment

More and more tech companies are choosing to set up their data centers and manufacturing facilities in the Reno area, including giants like Tesla, Google, and Apple as well as innovative startups. Nevada is also a business-friendly state, with no inventory tax and low state payroll taxes. Reno boasts a thriving job market, short commute times, and affordable housing.

View of Reno's city limits


Have you always dreamed of living in Reno? Take advantage of luxury homes with expansive outdoor living spaces and flexible areas perfect for friends or extended family. Regency at Caramello Ranch combines the perfect amount of comfort and space with mountain and cityscape views while The Cliffs at Somersett features three single-level, and three hillside home designs. To learn more about Toll Brothers homes in Reno, visit our website.


*Please consult your tax attorney. Tax info as suggested on nvsos.gov and subject to change without notice. †University of Nevada, Reno ranked #202 in National Universities for 2018.

written by

Embracing an unwavering commitment to quality and customer service, Toll Brothers currently builds in over 60 markets in 24 states nationwide, and is a publicly owned company with its common stock listed on the New York Stock Exchange (NYSE: TOL). In 2024, Toll Brothers marked 10 years in a row being named to the Fortune World's Most Admired Companies™ list.* Toll Brothers has also been named Builder of the Year by Builder magazine and is the first two-time recipient of Builder of the Year from Professional Builder magazine. For more information, visit TollBrothers.com. From Fortune, ©2024 Fortune Media IP Limited. All rights reserved. Used under license.


    1. Oliver Moseley says:

      Attractive presentation!

    2. Gia McGann says:

      I want to live in Reno

    3. Kristin Robbins says:

      Looking to move to Reno in the next year. This post has been most helpful.

      • Toll Brothers says:

        Hi Kristin, we’re thrilled to hear that you enjoyed this article! Please let us know if we can help with your home search in Reno!

    4. Lydia Walters says:

      Looking to buy or rent a 3 bedroom 2-car garage on Diamond Pointe, MV

      • Toll Brothers says:

        Hi Lydia, can you please clarify the location you are interested in for us? Which state are you specifically referring to? Thanks!

    5. David Matthew says:

      this is an awesome blog. Thank You

    6. Alexandra-Antonia Klein says:

      I love Reno! Was there several times. Lake Tahoe is my happy place 🙂

    7. Charmaine Falcon says:

      Lived in Sun valley, just up the hill from Reno, for 20 years, loved everything about it, downtown, balloon races, and the Stead air races, miss it very much!!!

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