2023 Color of the Year by Sherwin-Williams: Redend Point

By Toll Brothers 2 minute read

Interior home design has seen a continued trend toward warmer neutral color tones. This movement is indicative of homeowners’ desire to invoke emotion through color rather than selecting hues for their aesthetic impact alone. Reinforcing this trend, Sherwin-Williams recently announced Redend Point SW 9081, a mid-tone neutral, as their 2023 Color of the Year. We asked Sue Wadden, director of color marketing at Sherwin-Williams, to help us examine this “soulful-yet-subtle hue” that is taking its place within a much larger movement in interior design.


What is Redend Point?

Part of the Nexus Palette in Sherwin-Williams’s 2023 Colormix Forecast, Redend Point celebrates restorative energy, well-being and kindness. “If beige could blush, this is the color it would be,” Wadden shares. Employing pink undertones that evoke a sense of tenderness and warmth, Redend Point creates an intimate backdrop that is easy to incorporate into any living space.

secondary bedroom with redend point accent wall over bed
Sterling Grove by Toll Brothers in Surprise, AZ


What Colors Pair Well with Redend Point?

While the qualities of Redend Point allow it to pair nicely with a variety of companion colors, the experts at Sherwin-Williams recommend combining the color with other neutrals to create a warm, inviting ambiance that feels both refined and energizing. There are a variety of complementary neutrals from Sherwin-Williams that pair well with The Color of The Year, including Urbane Bronze SW 7048Pure White SW 7005Cool Beige SW 9086Foothills SW 7514, Hushed Auburn SW 9080Toile Red SW 0006Carnelian SW 7580 and Malted Milk SW 6057.

foyer space featuring redend point ceiling
Carriages at Berkeley by Toll Brothers in Berkeley Heights, NJ


How to Style Redend Point?

From the kitchen to the primary bedroom suite, there are endless opportunities to breathe life into your luxury home with Redend Point. One way to maximize the effectiveness of the color is to pair it with design elements such as wood accents, natural textiles, clay materials, and other earthy features. By doing so, homeowners can create a grounded living space that showcases an energetic personality.

Loft space featuring redend point accent wall
The Redwoods at The Meadows by Toll Brothers in Lake Forest, CA


To learn more about color in your home and draw inspiration for the perfect hues in your living spaces, visit the “Design” section of our Build Beautiful blog.

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Embracing an unwavering commitment to quality and customer service, Toll Brothers currently builds in over 60 markets in 24 states nationwide, and is a publicly owned company with its common stock listed on the New York Stock Exchange (NYSE: TOL). In 2024, Toll Brothers marked 10 years in a row being named to the Fortune World's Most Admired Companies™ list.* Toll Brothers has also been named Builder of the Year by Builder magazine and is the first two-time recipient of Builder of the Year from Professional Builder magazine. For more information, visit TollBrothers.com. From Fortune, ©2024 Fortune Media IP Limited. All rights reserved. Used under license.

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